Typology of Tools for urban design governance
Persuasion tools actively make the case for particular design responses in a proactive manner. Instead of waiting for organisations and individuals to seek out knowledge (for example in research or guidance), these tools take the knowledge to them physically or through the media; seeking to package key messages in a manner that engages attention and persuades.
– Awareness raising initiatives such as design awards schemes or structured campaigns focused on changing perceptions and practices in key areas;
– Targeted influence through direct advocacy to shape policies and programmes and partnership working across key actor groups.